ABOUT THE BULLFINCH GROUP
Unbiased. Independent.
Unifying.
We help candidates, corporations, and organizations cut through the noise — with data they can trust and strategy they can act on.
OUR MISSION
Independent Research.
Exceptional Results.
The Bullfinch Group was built on a simple but radical idea: data without an agenda is one of the most powerful tools in the world.
We provide independent research and strategic guidance to candidates, corporations, and issue-based organizations. We don't take sides. We don't have a leaning. We have data.
Bipartisan by design. Nonpartisan by principle. No agenda. Ever.
OUR APPROACH
Next-Gen Methods. Time-Tested Integrity.
The research industry is changing fast. AI-powered analysis, real-time sentiment tracking, and integrated data platforms have fundamentally shifted what’s possible. The Bullfinch Group is built for this moment.
We combine cutting-edge tools—including AI-enhanced analysis and modern survey methodologies—with the kind of rigorous, human-led interpretation that separates meaningful insight from raw noise.
We’re faster, sharper, and more integrated than traditional polling firms—and we’re completely independent.
Brett Loyd
President & CEO · Founding Partner, Independent Center
Brett Loyd is a leading researcher, campaign strategist, and Founding Partner of the Independent Center.
He is known for his trusted insights and has built a reputation as a strategic partner to presidential, senatorial, congressional, and gubernatorial campaigns, national political committees, and corporate and issue-based initiatives.
Brett's data-driven approach provides unbiased insights and recommendations that lead to success. He has achieved wins across a variety of fields, from national political campaigns to local policy initiatives, and for Fortune 500 companies, trade associations, and NGOs.
His deep expertise extends to advising DC’s embassy and foreign relations community, including international government relations firms, ambassadors, and their diplomatic staff both in Washington and abroad.
Brett resides in Washington, D.C., with his wife, their dog Falkor, and goldfish Doug.
OUR LEADERSHIP
Meet Our President & CEO
what our clients say
"The Bullfinch Group's expertise and partnership have helped us develop more effective narratives and messages. Our participation in their quarterly omnibus polling has been a force multiplier for our work."
Jennie Murray — President & CEO, National Immigration Forum
WHAT OUR CLIENTS SAY
"Brett is not only a true professional pollster but also a man of integrity and decency, qualities that are essential in this field. We depend upon those characteristics for our polling and strategic guidance within the U.S. and internationally."
Remus Ioan Ștefureac — President, STRATEGIC Thinking Group;
CEO, INSCOP Research
WHAT OUR CLIENTS SAY
"The Bullfinch Group has been essential in providing clean, actionable data which helps drive our ability to deliver data science insights that are relevant and actionable for our clients."
Vance Reavie — Founder & CEO, JunctionAI
OUR AFFILIATIONS
Part of Something Bigger
The Bullfinch Group operates within a network of forward-thinking organizations committed to data, independence, and meaningful impact. We’re proud to be affiliated with:
AI-Enhanced Analysis
We layer machine learning and AI-powered tools onto rigorous traditional research methods to surface insights faster and at greater scale.
Real-Time Intelligence
Live sentiment tracking and dynamic data modeling give our clients an edge in fast-moving environments.
Next-Gen Methodology
Beyond traditional polling. We are the next generation of data intelligence.