The Bullfinch Group conducted a nationwide online survey fielded November 11-14, 2021, among 1,200 adults, of which n1,000 respondents...

Generally speaking, a messaging campaign should be about movement. . . Unfortunately, many times people think it’s about volume. While...

Most every campaign, whether corporate, political, philanthropic etc., uses quantitative messaging research to get an advantage ...

The Bullfinch Group conducted a nationwide online survey fielded September 16-19, 2021, among 1,200 adults, of which n1,000 respondents...

Whenever we put out information about our omnibus I get asked the same question: “What is an omnibus survey?”… And since I have a little...

The short answer: the poll you like, compared to the aggregate. The longer answer: Comparing one survey to another is like comparing...

As President Biden approaches his 150th day in office, one could say that this administration’s honeymoon is officially over. And as to...

National political polls showed Hillary Clinton was going to win in 2016. And then she didn’t… And polls leading into 2020 mostly had Joe...

With nearly two decade's experience working on political, corporate, and issue campaigns, I’ve worked with folks from all kinds of...